Mother’s Day is on Sunday, May 10th and Google has a clever ad that ties into its iconic “Hey Google” hotword. The one minute clip is amid a Google Store sale on Home products, including a return of the $99 Home Hub.

The ad features kids shouting “Hey Mom” within the same frequency as “Hey Google” and posing for help round the home. Busy parents are shown over the course of the video tending to injuries, loose teeth, and answering questions about the world at all hours of the day.

It closes on a very sweet note of one mother asking a Google Home Hub to call her mom after the smart photo frame displays a slideshow of them together. Google calls mothers our “original helpers” before advertising the Smart Display promo on the Google Store.
The goal of this heart warming Google Home Hey Mom ad is to urge your mom some help round the house with an Assistant device.

“Give your original helper a touch help of her own.”